E-Business Solutions

Corporate advertisers and marketers on the internet are inundated with data and are not able to effectively utilize the information to their advantage. Even though all the log file data, survey data, sample measurement data, site performance data is available they have difficulty performing proper and accurate analysis. There seems to be more data than they can use and manage. Just as great is the inability for timely analysis: When correlation and analysis can be achieved, it takes too long; the information is too little too late and therefore not actionable.

Yet marketers in offline and online businesses know a comprehensive and integrated media strategy and plan is the next level of competitive advantage for major advertisers. By implementing Virtual Miner, you are able to quickly correlate and interpret the many different forms of measurement data. in an easy to use web-based data query application which contains a data-mining component that automatically identifies hidden patterns in data from different media measurement sources.

Using Virtual Gold's proven, patent-pending VirtualMiner Framework, you are able to examine and correlate data from a variety of measurement methods and instantly identify insightful patterns that can be easily used and understood by non-technical users.

Using web media as an example, the software exploits the relational continuum afforded by the Internet to a marketer. A web site is a mechanism for fulfilling the full range of marketing objectives from brand awareness and product/service information dissemination to promotion, lead generation and closure of a sale. The business question is how to determine media return on investment (ROI).

Analyzing User Activity on Web Sites

Analysis of user activity on the site can serve as a measure of effectiveness -- i.e., the extent to which corresponding business objectives are fulfilled. Further, Virtual Miner assumes that several mechanisms could be in play simultaneously in a complex business scenario with overlapping business objectives. These mechanisms run the gamut of business activities, including a different but related web site, traditional media advertising such as print, television or radio, a brick-and-mortar sales outlet, etc.

User activity on any particular web site may impact or be impacted by related advertising activities. Such user activity can be a measure of the effectiveness of related advertising activities. Consequently, the best understanding of effectiveness results from a combination of measures.

The solution provides an analysis mechanism that integrates:

1. Site-centric, user-centric and survey-centric measurements.
2. Measurements from different web sites, including competitive web sites.
3. Measurements from traditional and interactive business activities.
4. Measures based on write-in feedback in one's analysis of other measures.

Virtual Gold specializes in mainstreaming sophisticated decision-support data mining technologies for non-technical executives and business managers. The software is a simple and easy to use web-based technology that hides the complexity of data mining from the end user. Virtual Miner is designed for media decision-makers, not web engineers.