Customer Relationship Management Solution

Customer Relationship Management means better understanding of the needs of your customers so you can attract new customers and retain your existing ones. A truly efficient and effective CRM solution improves customer care, builds long-term customer relationships and tightly integrates sales, marketing and customer care activities.

According to recent studies, most CRM applications have been put on hold and many of the completed ones many did not meet customer expectations. This leaves a small percentage of CRM projects deemed to be successful by companies who have invested in them. However, the market is projected to grow rapidly over the next five years and many vendors are vying for market share.

By integrating VirtualMiner, CRM vendors are able to improve the performance of their offerings, which enhance the business results for customers. Our solution provides a key differentiator that allows them to provide added value to their customers by expanding and automating their analysis capabilities.  Now business managers are able to receive business impact analysis enabling them to make better and informed decisions.

Key Benefits

• Business decision makers have access to important information, as well as the means to easily interpret and analyze that data by automating the process.
• By identifying important trends, companies effectively acquire and retain customers.
• Simple and easy-to-use query applications designed for non-technical decision makers. When users query a database through clicking on a graphical interface (typically from a web browser), they are provided with the answer to their query, along with related business impact data that lead to more accurate decisions.
• The web-based interface is intuitive, requires little training, and is highly customizable.
• The web-based architecture enables simple, effective deployment of data mining applications to the user’s personal computer over both Intranets and the Internet.
• VirtualMiner provides users with a far more accurate method of analysis than querying alone. End users obtain valuable hidden patterns at the same time that they receive the answers to their queries. These patterns are potentially valuable to the business and may provide insight into any details overlooked by the original queries.
• End-users are able to mine an entire data mart as opposed to limited extract files or subsets, and automatically deliver valuable information in real time. The ability to provide real time data mining of large data marts brings the power of rapid and valuable data mining analysis to time-pressed managers.
• VirtualMiner delivers savings through reductions in training costs, and reductions in costly resources such as information specialists and technical analysts.
• VirtualMiner facilitates rapid deployment and extensive customization of powerful, easy-to-use data mining applications, to be integrated in the CRM package and enables businesses to fully leverage their prior investments into business intelligence solutions.